HIGHLY IMPRESSIVE NUMBERS

The 44th edition of Cosmoprof Worldwide Bologna has laid the path to a real “Desire for Beauty”. 177.287 attendees in only 4 days of exhibition. 141.211 total Italian visitors (+ 25% on 2010). 36.076 foreign visitors (+ 8% on 2010). 2300 exhibitors from 58 countries across the globe occupied 194.000 sqm on a surface that is three times as big as the Palace of Versailles.